Simon George & Sons - Sure Studios

Simon George & Sons

March 2020

When you take some of the best local fruit & veg growers across Australia and combine it with a very passionate wholesaler, what do you get? Simon George & Sons. Our goal here was to capture the vision that drives their business and has kept their relationships with their suppliers so strong for over 90 years.

What better way to get to the heart of a business, than by meeting the people behind it. So that’s what we did - We flew to Darwin, Cairns and Melbourne to meet and interview the fruit and veg suppliers of Simon George & Sons.

Each stop along the way, we met a diverse bunch of people - from the hardworking farmers to the ex-cons at Fruit2Work who deliver fresh fruit every morning to Melbourne Offices. We were capturing these people in action for two brand films and a suite of photography for the SGS social re-vamp and brand new website. Being on the ground, in their environment, we were better able to capture the spirits and passion of the growers, suppliers and workers - something SGS talks about, but we got the opportunity to really witness it. This was what truly gave the content it’s heart.

Huge thanks to MASH for getting us on board for this job.

Jack Toohey
Photography

Jack Single
DOP / Editor

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