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We're a full-service content studio.

A team of creative minds who believe in crafting purposeful content with heart and humour at the core.

We're a socially conscious creative and production studio, and as creators from the content generation ourselves, we know the importance of aligning with our audience's values. Millennials and Gen Z are known for their desire to support companies that align with their values, especially when it comes to environmental and social issues. 

Our portfolio of work includes projects for major brands, small start-ups, international tourism shoots, popstars and everything in between. Unlike other production companies and creative agencies, we have a full time in-house team that can handle everything from creative ideation to on-set production and digital strategy and implementation.

Meet the team


Jack Toohey

Founder & Executive Creative Director


Will Stevens

Partnerships Director


Annabelle Kablean

Studio Manager & Producer


Jai Chouhan

Creative Producer


Alessandro Zotti

Creative Lead


James Tarbotton

Photographer & Editor


Markus Sternecker

Shooter & Editor


Rosie Byrne

Creative Assistant & Editor


Jeanette Toohey


We combine the strengths of both traditional and social platforms to create a consistent narrative and highly engaging campaigns.

We have three pillars:


Full service (creative to post) high production value content for traditional and on demand platforms television, streaming services, and pre-roll ads.

Larger crews (mostly in-house) using our full cinema kit to produce high-end



Focuses on creating engaging, short-form vertical content for platforms like TikTok and Instagram Reels.

Adopts best practices and latest trends for creating viral content that resonates with younger audiences.


Our campus in the heart of Sydney's Oxford Street serves as our creative hub.

Our office space, a photography & capture studio, an audio and podcast recording studio, and a rooftop event space with views of the Sydney skyline.

Having all aspects of content production under one roof not only makes the process more efficient, streamlined and cost-effective for our clients, but it also allows our team to think creatively, come up with solutions for our clients and have fun while doing it!




Sure Studios is a socially conscious business that aligns with the values of our generation.

We believe in fostering diversity, inclusivity, and representation in all aspects of our business. We are committed to using our platform to educate and inspire change, by promoting diversity, inclusion and amplifying voices that align with our audience's values.

We actively seek out voices from underrepresented groups and use our platform to address important social and environmental issues.

We believe that by fostering an in-house culture that aligns with the values of our audience, we can create content that is meaningful, engaging and effective.

We believe in the power of content to connect and inspire people, and we have a blast creating it. We are passionate about what we do and it shows in our work.



Sure Studios strives to create purposeful content with heart and humour at the core.

Our mission is to empower brands to connect with the content generation by providing value through entertaining, educational and thoughtful content that gives before it asks to take. 

We believe that by providing value upfront, brands can build trust and engagement with the target audience and ultimately drive sales in a more organic and authentic way.


Sure Studios
stands on Gadigal Land. We acknowledge the Gadigal people of the Eora Nation as the Traditional Custodians of the Country we work on today. We recognise their continuing connection to the land, waters and culture. We thank them for protecting this coastline and its ecosystems since time immemorial and acknowledge that they have never ceded sovereignty. We pay our respects to Elders past and present, and extend that respect to all First Nations people.

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