Fancy Feast Cat Hotel

Valentines Day, 2021

A content piece to encourage viewers to enter a competition to win a stay at the Fancy Feast Cat Hotel.

Teaming up with Forward Agency, we ideated, filmed, edited and delivered a heartwarming piece of content to achieve the objective; getting viewers to enter a competition to win a stay at the Fancy Feast Cat Hotel at the Langham Melbourne and Sydney for Valentine’s Day.

With Covid-19 preventing us from being on set, we used a wireless feed to direct the piece from interstate, while our Melbourne-based crew were on ground. Together, we pulled together a 60 second clip featuring stars Georgia Love and her cat Pawdrey Hepburn as they embarked on a day of bonding, reminiscent of a bachelorette date, complete with iconic scenes such as stepping out of the car, the confessional interviews and more.

Using 15 second cut-downs, Fancy Feast were able to capture the attention of the viewers and draw them in to watch the full version, which also encouraged them to enter the competition. With a ‘comment to enter’ call to action, we were able to track the success of the competition which resulted in over 1100 entries.

Jack Toohey
Creative Director

 Ebony Morrison
Producer (Offsite)

Ryan Sauer
Director (Onsite)

Carlia Copozza
Assistant Director

 Harry Charnock
DOP

Pope
Grip

Thomas Brownlow
Camera Assist

Timothy Whiting
Producer

Sam Pearce
Assistant Producer #2

Emily Munroe
Runner

James Thompson
Gaffer

Akash Vijayakumar
Best Boy

Alexander Wakefield
Audio Tech

Verity Adams
Set Designer / Stylist

Ben Vella
Photographer

Benni Knop
Live Feed Tech

Georgia Love
Talent

Pawdrey Hepburn
Talent

Maurice Kadamani
Talent (Concierge)

Red Ape
Scamps