Fancy Feast Cat Hotel
Valentines Day, 2021
A content piece to encourage viewers to enter a competition to win a stay at the Fancy Feast Cat Hotel.
Teaming up with Forward Agency, we ideated, filmed, edited and delivered a heartwarming piece of content to achieve the objective; getting viewers to enter a competition to win a stay at the Fancy Feast Cat Hotel at the Langham Melbourne and Sydney for Valentine’s Day.
With Covid-19 preventing us from being on set, we used a wireless feed to direct the piece from interstate, while our Melbourne-based crew were on ground. Together, we pulled together a 60 second clip featuring stars Georgia Love and her cat Pawdrey Hepburn as they embarked on a day of bonding, reminiscent of a bachelorette date, complete with iconic scenes such as stepping out of the car, the confessional interviews and more.
Using 15 second cut-downs, Fancy Feast were able to capture the attention of the viewers and draw them in to watch the full version, which also encouraged them to enter the competition. With a ‘comment to enter’ call to action, we were able to track the success of the competition which resulted in over 1100 entries.
Assistant Producer #2
Set Designer / Stylist
Live Feed Tech
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