Fancy Feast Cat Hotel
Valentines Day, 2021
A content piece to encourage viewers to enter a competition to win a stay at the Fancy Feast Cat Hotel.
Teaming up with Forward Agency, we ideated, filmed, edited and delivered a heartwarming piece of content to achieve the objective; getting viewers to enter a competition to win a stay at the Fancy Feast Cat Hotel at the Langham Melbourne and Sydney for Valentine’s Day.
With Covid-19 preventing us from being on set, we used a wireless feed to direct the piece from interstate, while our Melbourne-based crew were on ground. Together, we pulled together a 60 second clip featuring stars Georgia Love and her cat Pawdrey Hepburn as they embarked on a day of bonding, reminiscent of a bachelorette date, complete with iconic scenes such as stepping out of the car, the confessional interviews and more.
Using 15 second cut-downs, Fancy Feast were able to capture the attention of the viewers and draw them in to watching the full version, which also encouraged them to enter the competition. With a ‘comment to enter’ call to action, we were able to track the success of the competition which resulted in over 1100 entries.
Assistant Producer #2
Set Designer / Stylist
Live Feed Tech
130-132 Oxford St,
Darlinghurst - 2010
We pay our respects to the Gadigal people of Eora Nation. We acknowledge the Australian Aboriginal and Torres Strait Islander peoples as the first inhabitants of the nation and the traditional custodians of the lands where we live, learn and work.