Fancy Feast

Fancy Feast Cat Hotel

Valentines Day, 2021

A content piece to encourage viewers to enter a competition to win a stay at the Fancy Feast Cat Hotel.

Teaming up with Forward Agency, we ideated, filmed, edited and delivered a heartwarming piece of content to achieve the objective; getting viewers to enter a competition to win a stay at the Fancy Feast Cat Hotel at the Langham Melbourne and Sydney for Valentine’s Day.

With Covid-19 preventing us from being on set, we used a wireless feed to direct the piece from interstate, while our Melbourne-based crew were on ground. Together, we pulled together a 60 second clip featuring stars Georgia Love and her cat Pawdrey Hepburn as they embarked on a day of bonding, reminiscent of a bachelorette date, complete with iconic scenes such as stepping out of the car, the confessional interviews and more.

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Using 15 second cut-downs, Fancy Feast were able to capture the attention of the viewers and draw them in to watching the full version, which also encouraged them to enter the competition. With a ‘comment to enter’ call to action, we were able to track the success of the competition which resulted in over 1100 entries.


Key results

1100

170k+

1000+

Competition entrants

Views

Comments


Jack Toohey
Creative Director


 Ebony Morrison
Producer (Offsite)


Ryan Sauer
Director (Onsite)


Carlia Copozza
Assistant Director


 Harry Charnock
DOP


Pope
Grip


Thomas Brownlow
Camera Assist


Timothy Whiting
Producer


Sam Pearce
Assistant Producer #2


Emily Munroe
Runner


James Thompson
Gaffer


Akash Vijayakumar
Best Boy


Alexander Wakefield
Audio Tech


Verity Adams
Set Designer / Stylist


Ben Vella
Photographer


Benni Knop
Live Feed Tech


Georgia Love
Talent


Pawdrey Hepburn
Talent


Maurice Kadamani
Talent (Concierge)


Red Ape
Scamps

 

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Gadigal Country
130-132 Oxford St,
Darlinghurst - 2010

Email:     hello@surestudios.co
Phone:   0420 626 511

We pay our respects to the Gadigal people of Eora Nation. We acknowledge the Australian Aboriginal and Torres Strait Islander peoples as the first inhabitants of the nation and the traditional custodians of the lands where we live, learn and work.