Groovin the Moo

Groovin the Moo

2016-2020

Sure Studios has worked with Cattleyard Promotions on Groovin the Moo since 2016.

Initially filming only a couple of show days and growing the relationship to become their go-to content agency; creating everything from the announcement videos, to all touring content and everything in between.

In 2018, 2019 and 2020, yeahsure. worked closely with the Cattleyard team to ideate the concepts for, and create, the line-up announcement videos. Keeping the yearly theme, social media trends and the audience at the forefront, we were able to collaboratively produce two of their highest-performing line-up announcement videos to-date. 

  





While announcement videos naturally have high engagement rates, they still often see a huge decline in views after 3 seconds, and we wanted to break this trend. Ensuring the video’s didn’t exceed 60 seconds, creating effective social cut-downs in appropriate specs and adding eye-catching graphics got these videos to an average view time of 20 seconds - over 5 x the social benchmark!



On top of this, we joined the team on tour as their touring content team, producing content on-site for live uploads, which resulted in a 380% increase in engagements of event day content from previous years.

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Key results

2m+

42k+

65k+

Views

Reactions

Comments




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Jack Toohey
Photographer


 Patrick Rohl
DOP


Jack Single
DOP


Jordan East
VFX


Finn Rees
VFX


Liam Riley
Camera Assist


James Tarbotton
Photographer


Ebony Morrison
Production Manager



Gadigal Country
130-132 Oxford St,
Darlinghurst - 2010

Email:     hello@surestudios.co
Phone:   0420 626 511

We pay our respects to the Gadigal people of Eora Nation. We acknowledge the Australian Aboriginal and Torres Strait Islander peoples as the first inhabitants of the nation and the traditional custodians of the lands where we live, learn and work.