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U by Kotex and Thinx Reusable Period Undies

To celebrate the release of their brand new period undies range, U by Kotex & Thinx brought Sure Studios on board to create a number of educational videos that addressed the questions that consumers have about the product.



U by Kotex is a brand name that we all know - they’re premium, bold, distinctive and a trusted authority in the period care category. As they expanded into the period undie format, they identified there are many consumer barriers to overcome in order to drive trial. So to address these concerns, they wanted to create snakable, easy to digest video content that spoke to these concerns and became an all-in-one place for people with periods to get the information they need.

With this brief, the women on our team took the lead from start to finish, using their knowledge and experience in the space to drive the concept. As well, by ensuring both the talent and the scripting was inclusive, using graphics to enhance the messaging and branding and setting the scene to make it product focused, the end result was a suite of content that was iconically U by Kotex, accessible, informative and one we were very proud to be a part of.

Client: Kimberley-Clark (via Genero)
Creative Director: Olympia Henshaw
Director: Kirsten Muller
Producer: Ebony Morrison
Director of Photography: Jack Toohey
1st AD / Animator: Kath Thomas
Production Assistant: Aislin Adams-Ward
1st AC: Jack Single
Sound: Craig Willson
Gaffer: Mall Willis

HMUA: Alex Grbas
Stylist: Morgan Ferguson
Stying Assistant: Amelia Dondas
Runner: Arun Surendran
Talent: Jessica Seeto, Tamera Francis, Khai Adityani