adobe

Adobe Acrobat Pro

August, 2021

An end-to-end integrated paid media campaign for Adobe Acrobat Pro across Australia, New Zealand, South East Asia and Hong Kong, with the goal to drive demand, consideration and conversion amongst the target audience.

Adobe Acrobat Pro engaged us to develop an overarching creative idea and campaign messaging framework for an end-to-end, full funnel acquisition campaign. We were required to produce the suite of core creative campaign assets - including ad unit copy, video assets, key visuals, campaign lockup, static images, as well as HTML display ads and a number of creative designs for High Impact Display ads.

 

With the final assets being created for multiple regions, we ensured the casting of talent was inclusive and representative of all locations, as well as re-editing any deliverables to ensure they were best optimised for each region and platform.

 

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Shooting during the NSW lockdown added some extra layers to the pre-production planning, but we successfully produced a COVID-safe shoot across 2 days, 4 locations, with 7 talent and a full crew. Then, working remotely while having to produce over 100 deliverables in a 2.5 week timeframe, was definitely challenging at times, but the whole Sure Studios team were on board and contributed to a highly successful and strong campaign that the client was incredibly happy with.


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Ebony Morrison
Producer


 Jack Toohey
Director


Jack Single
DOP


Arun Surendran
1st AD


James Tarbotton
Photographer


Alan Fraser
Gaffer




Kirsten Muller
Account Manager / Copywriter


Olympia Henshaw
Original Music


Julien Chichignoud
Colourist

 


Aislin Adams-Ward
Production Assistant


Hayley Wilson
Hair & Makeup


Morgan Bishop
Grip


Kath Thomas
Motion Graphics


Sam Bratby
1st AC

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Sure Studios stands on Gadigal Land. We acknowledge the Gadigal people of the Eora Nation as the Traditional Custodians of the Country we work on today. We recognise their continuing connection to the land, waters and culture. We thank them for protecting this coastline and its ecosystems since time immemorial and acknowledge that they have never ceded sovereignty. We pay our respects to Elders past and present, and extend that respect to all First Nations people.  

Gadigal Country
130-132 Oxford St,
Darlinghurst - 2010

Email:     hello@surestudios.co
Phone:   0420 626 511

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