PlayStation - Sure Studios

PlayStation - What Online Gamer Are You?

April, 2021

As a continuation of PlayStation’s campaign to promote their online subscription model, we created a piece of content around the tag line “What Online Gamer Are You?”

With the objective of stimulating conversation amongst players and driving subscriptions, we worked with Poem to produce a social-first piece of content illustrating 6 different online gamer personalities.

Using only two cosplayers and a motorised turntable on a simple backdrop, we successfully made the representation of these persona’s the focal point, which ultimately led to increased conversation and engagement on the hashtag #WOGAU.

Key results

490k+

473

Views

Comments

Jack Toohey
Creative Director

Ebony Morrison
Producer

Arun Surendran
Assistant Director

Jack Single
DOP

Production Assistant
Kath Thomas

Glen Jenkins
Gaffer

Laura Gilbert
Talent

Christopher Stanley
Talent

Sure Studios stands on Gadigal Land. We acknowledge the Gadigal people of the Eora Nation as the Traditional Custodians of the Country we work on today. We recognise their continuing connection to the land, waters and culture. We thank them for protecting this coastline and its ecosystems since time immemorial and acknowledge that they have never ceded sovereignty. We pay our respects to Elders past and present, and extend that respect to all First Nations people.

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