What Online Gamer

Are You?

PlayStation - What Online Gamer Are You?

April, 2021

As a continuation of PlayStation’s campaign to promote their online subscription model, we created a piece of content around the tag line “What Online Gamer Are You?”

With the objective of stimulating conversation amongst players and driving subscriptions, we worked with Poem to produce a social-first piece of content illustrating 6 different online gamer personalities.

Using only two cosplayers and a motorised turntable on a simple backdrop, we successfully made the representation of these persona’s the focal point, which ultimately led to increased conversation and engagement on the hashtag #WOGAU.


Key results

490k+

473

Views

Comments

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Jack Toohey
Creative Director


 Ebony Morrison
Producer


Arun Surendran
Assistant Director


Jack Single
DOP


Production Assistant
Kath Thomas


Glen Jenkins
Gaffer


Laura Gilbert
Talent


Christopher Stanley
Talent


Gadigal Country
130-132 Oxford St,
Darlinghurst - 2010

Email:     hello@surestudios.co
Phone:   0420 626 511

We pay our respects to the Gadigal people of Eora Nation. We acknowledge the Australian Aboriginal and Torres Strait Islander peoples as the first inhabitants of the nation and the traditional custodians of the lands where we live, learn and work.