BWS - Woofreshing Ale
What do you get when you pair beer with dogs? One very cute video for BWS’s April Fools Day social media campaign.
Working with Frank PR and BWS, we were tasked with creating a comedic piece of content for April Fools Day. Creating for social media, we wrote the script and storyboarded the concept to ensure the story line drew the viewer in within the first 2 seconds so that they watched the full piece, and what better way to do that than with dogs!
Drawing stylistic inspiration from classic Australian beer commercials, this ‘prank’ advertisement showcases one of Australia’s hard working dogs engaging in ‘hard yakka’ activities such as hole digging, ball chasing, butt sniffing, chasing cars and more.
Finally, we introduce BWS’s Woofreshing Ale because “a big long day being a pooch, deserves a big long sip of the finest Hooch.”
Director / Ideation
Cricket the Dog
130-132 Oxford St,
Darlinghurst - 2010
We pay our respects to the Gadigal people of Eora Nation. We acknowledge the Australian Aboriginal and Torres Strait Islander peoples as the first inhabitants of the nation and the traditional custodians of the lands where we live, learn and work.