March - April, 2021
A social-first aspirational video and photo series to promote Optimum Nutrition’s product range.
From storyboarding, to production, custom music and graphics, this Optimum Nutrition campaign had the whole team on board from start to finish.
Working directly with the client, Sure Studios created a range of videos and photos for their extensive range of superior protein products to be run both organically and as ads. As a social-led campaign, we produced each asset in a range of specs relevant to each platform to guarantee we were leaning into the best practices and giving them the best chance of being pushed by the algorithm.
One of the biggest challenges we faced was ensuring each product had its own personality and identity, but by using nine fitness trainers and advocates, filming in 4 different gyms and multiple locations around Sydney and writing music specific to each identity, we were able to conquer this.
DOP / Editor
Music / Motion Graphics
130-132 Oxford St,
Darlinghurst - 2010
We pay our respects to the Gadigal people of Eora Nation. We acknowledge the Australian Aboriginal and Torres Strait Islander peoples as the first inhabitants of the nation and the traditional custodians of the lands where we live, learn and work.