Optimum Nutrition
March - April, 2021
A social-first aspirational video and photo series to promote Optimum Nutrition’s product range.
From storyboarding, to production, custom music and graphics, this Optimum Nutrition campaign had the whole team on board from start to finish.
Working directly with the client, Sure Studios created a range of videos and photos for their extensive range of superior protein products to be run both organically and as ads. As a social-led campaign, we produced each asset in a range of specs relevant to each platform to guarantee we were leaning into the best practices and giving them the best chance of being pushed by the algorithm.
One of the biggest challenges we faced was ensuring each product had its own personality and identity, but by using nine fitness trainers and advocates, filming in 4 different gyms and multiple locations around Sydney and writing music specific to each identity, we were able to conquer this.
Arun Surendran
Director
Ebony Morrison
Producer
Jack Single
DOP / Editor
Jack Toohey
Assistant Director
Production Assistant
Kath Thomas
Alicia Scott
Photographer
Olympia Henshaw
Music / Motion Graphics
Tomas Keyes
Gaffer
Curtis Knight
Best Boy
Tommy Sloot
Talent
Laura Dickie
Talent
Jack Taylor
Talent
Sam Molineaux
Talent
Nick Cheadle
Talent
Guss Grove
Talent
Terri Vandarakis
Talent
Lukas Perrot
Glabania
Constantino Kokkinidis
Talent
Sure Studios stands on Gadigal Land. We acknowledge the Gadigal people of the Eora Nation as the Traditional Custodians of the Country we work on today. We recognise their continuing connection to the land, waters and culture. We thank them for protecting this coastline and its ecosystems since time immemorial and acknowledge that they have never ceded sovereignty. We pay our respects to Elders past and present, and extend that respect to all First Nations people.