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Optimum Nutrition

A social-first aspirational video and photo series to promote Optimum Nutrition’s product range. From storyboarding, to production, custom music and graphics, this Optimum Nutrition campaign had the whole team on board from start to finish.


Working directly with the client, Sure Studios created a range of videos and photos for their extensive range of superior protein products to be run both organically and as ads. As a social-led campaign, we produced each asset in a range of specs relevant to each platform to guarantee we were leaning into the best practices and giving them the best chance of being pushed by the algorithm.

One of the biggest challenges we faced was ensuring each product had its own personality and identity, but by using nine fitness trainers and advocates, filming in 4 different gyms and multiple locations around Sydney and writing music specific to each identity, we were able to conquer this.

Client: Glanbia (via Genero)
Director: Arun Surendran
1st AD: Jack Toohey
Producer: Ebony Morrison
Production Assistant: Kath Thomas
Director of Photography: Jack Single
Photographer: Alicia Scott
Music / Motion Graphics: Olympia Henshaw

Gaffer: Tomas Keyes
Best Boy: Curtis Knight
Talent: Tommy Sloot, Laura Dickie, Jack Taylor, Sam Molineaux, Nick Cheadle, Terri Vandarakis, Constantino Kokkinidis, Guss Grove




Sure Studios
stands on Gadigal Land. We acknowledge the Gadigal people of the Eora Nation as the Traditional Custodians of the Country we work on today. We recognise their continuing connection to the land, waters and culture. We thank them for protecting this coastline and its ecosystems since time immemorial and acknowledge that they have never ceded sovereignty. We pay our respects to Elders past and present, and extend that respect to all First Nations people.

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