Optimum Nutrition

Optimum Nutrition

March - April, 2021

A social-first aspirational video and photo series to promote Optimum Nutrition’s product range.

From storyboarding, to production, custom music and graphics, this Optimum Nutrition campaign had the whole team on board from start to finish.

 




Working directly with the client, Sure Studios created a range of videos and photos for their extensive range of superior protein products to be run both organically and as ads. As a social-led campaign, we produced each asset in a range of specs relevant to each platform to guarantee we were leaning into the best practices and giving them the best chance of being pushed by the algorithm.

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One of the biggest challenges we faced was ensuring each product had its own personality and identity, but by using nine fitness trainers and advocates, filming in 4 different gyms and multiple locations around Sydney and writing music specific to each identity, we were able to conquer this.









Arun Surendran
Director


 Ebony Morrison
Producer


Jack Single
DOP / Editor


Jack Toohey
Assistant Director


Production Assistant
Kath Thomas


Alicia Scott
Photographer


Olympia Henshaw
Music / Motion Graphics


Tomas Keyes
Gaffer


Curtis Knight
Best Boy


Tommy Sloot
Talent


Laura Dickie
Talent


Jack Taylor
Talent


Sam Molineaux
Talent


Nick Cheadle
Talent



Guss Grove
Talent


Terri Vandarakis
Talent



Lukas Perrot
Glabania



Constantino Kokkinidis
Talent


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Sure Studios stands on Gadigal Land. We acknowledge the Gadigal people of the Eora Nation as the Traditional Custodians of the Country we work on today. We recognise their continuing connection to the land, waters and culture. We thank them for protecting this coastline and its ecosystems since time immemorial and acknowledge that they have never ceded sovereignty. We pay our respects to Elders past and present, and extend that respect to all First Nations people.  

Gadigal Country
130-132 Oxford St,
Darlinghurst - 2010

Email:     hello@surestudios.co
Phone:   0420 626 511

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