Nescafé - Plant Based Lattes
In late 2020 we worked with Nescafé, Forward Agency and Sophie Monk to develop a piece of content which encouraged consumers to try plant based lattes.
To launch their latest product, plant based lattes, iconic brand Nescafé wanted a strong piece of content to not only resonate with consumers, but also get the attention of new markets.
A collaboration between Forward Agency and Sure Studios, the idea was formed to encourage people to ‘turn over a new leaf’ by ironing out some of the bad habits they’d built up in such a tumultuous year.
Utilising Sophie Monk and her personality that Australia has come to know and love, we developed a script and storyboard for a humorous 60-second social-led campaign that engaged the viewer from start to finish. With bespoke cut downs to seed out over the campaign period on the Nescafé social pages and the power of Sophie Monk’s following, the campaign not only made viewers laugh, but also engaged plenty of potential new customers.
Prod. Assist / Editor
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Fred the Cavoodle
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Darlinghurst - 2010
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