Nescafé - Plant Based Lattes
January, 2021
In late 2020 we worked with Nescafé, Forward Agency and Sophie Monk to develop a piece of content which encouraged consumers to try plant based lattes.
To launch their latest product, plant based lattes, iconic brand Nescafé wanted a strong piece of content to not only resonate with consumers, but also get the attention of new markets.
A collaboration between Forward Agency and Sure Studios, the idea was formed to encourage people to ‘turn over a new leaf’ by ironing out some of the bad habits they’d built up in such a tumultuous year.
Key results
170k+
62
Views
Comments
Utilising Sophie Monk and her personality that Australia has come to know and love, we developed a script and storyboard for a humorous 60-second social-led campaign that engaged the viewer from start to finish. With bespoke cut downs to seed out over the campaign period on the Nescafé social pages and the power of Sophie Monk’s following, the campaign not only made viewers laugh, but also engaged plenty of potential new customers.
Simon Morehead
Creative Director
Jack Toohey
Director
Patrick Rohl
DOP
Ebony Morrison
Producer
Olympia Henshaw
Prod. Assist / Editor
Morgan Ferguson
Food Stylist
Red Ape
Scamps
Arun Surendran
Camera Assistant
Normie
Hair & Makeup Artist
Julien Chichignoud
Colourist
Simon Lee
Lighting Director
Sophie Monk
Talent
Fergus Kibble
Forward Agency
Craig Willson
Audio Engineer
Fred the Cavoodle
Talent
Renee Black
Forward Agency
We pay our respects to the Gadigal people of Eora Nation. We acknowledge the Australian Aboriginal and Torres Strait Islander peoples as the first inhabitants of the nation and the traditional custodians of the lands where we live, learn and work.