Turn Over a New Leaf

Nescafé - Plant Based Lattes

January, 2021

In late 2020 we worked with Nescafé, Forward Agency and Sophie Monk to develop a piece of content which encouraged consumers to try plant based lattes.

To launch their latest product, plant based lattes, iconic brand Nescafé wanted a strong piece of content to not only resonate with consumers, but also get the attention of new markets.

A collaboration between Forward Agency and Sure Studios, the idea was formed to encourage people to ‘turn over a new leaf’ by ironing out some of the bad habits they’d built up in such a tumultuous year.


Key results

170k+

62

Views

Comments



Utilising Sophie Monk and her personality that Australia has come to know and love, we developed a script and storyboard for a humorous 60-second social-led campaign that engaged the viewer from start to finish. With bespoke cut downs to seed out over the campaign period on the Nescafé social pages and the power of Sophie Monk’s following, the campaign not only made viewers laugh, but also engaged plenty of potential new customers.

NESCAFEBTS-3
NESCAFEBTS-5
NESCAFEBTS-2
NESCAFEBTS-4


Simon Morehead
Creative Director


 Jack Toohey
Director


Patrick Rohl
DOP


Ebony Morrison
Producer


Olympia Henshaw
Prod. Assist / Editor


Morgan Ferguson
Food Stylist


Red Ape
Scamps


Arun Surendran
Camera Assistant


Normie
Hair & Makeup Artist


Julien Chichignoud
Colourist


Simon Lee
Lighting Director


Sophie Monk
Talent


Fergus Kibble
Forward Agency


Craig Willson
Audio Engineer


Fred the Cavoodle
Talent


Renee Black
Forward Agency


Gadigal Country
130-132 Oxford St,
Darlinghurst - 2010

Email:     hello@surestudios.co
Phone:   0420 626 511

We pay our respects to the Gadigal people of Eora Nation. We acknowledge the Australian Aboriginal and Torres Strait Islander peoples as the first inhabitants of the nation and the traditional custodians of the lands where we live, learn and work.