Jack Daniel's: At Home

Jack Daniel's: At Home

April, 2021

We worked with the Jack Daniel’s team to develop a suite of creative assets that communicated the key consumption occasions at home, with the intention to inspire consumers to drink Jack Daniel’s and aid top of mind awareness.

For this campaign, we shot and created assets for both their well known brands such as Jack Daniel’s, Gentleman Jack and Single Barrel, as well as their brand new Seltzer range, of which the assets were used in the launch campaign.

 

Over a 2 day shoot, we created a total of 11 sets and shot around 20 drinks to deliver over 200 assets. The key themes explored were; at-home cocktail inspiration, social/shared occasions, watching sport at home and enjoying food with the product.




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With this in mind, we created short and snappy inspiration videos that featured the full cocktail recipe, showing people how easy the drinks are to create at home, which was particularly key during the COVID lockdown. In addition to these videos, we also created stills and GIFs for each drink/cocktail that would be used in always-on content on the Jack Daniel’s Australia social media channels. 


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The end result was a suite of assets that took conventional occasions/moments and made them look and feel uniquely Jack Daniel’s.

 

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Ebony Morrison
Producer


 Jack Toohey
Director


Jack Single
DOP


Arun Surendran
1st AD / Editor


James Tarbotton
Photographer


Paige
Stylist Assistant




Tomas Keyes
Gaffer


Kirsten Muller
Account Manager

 


Alex Wilson
Best Boy


Anouk Berney
Production Assistant


Morgan Ferguson
Stylist


Kath Thomas
Runner

 



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