Australian Bitters

Social-first video content detailing classic cocktail recipes with the inclusion of Australian Bitters.

Australian Bitters’ recent campaign Splash in Australian Bitters spoke to the functional versatility of the product - that you only need to splash in Australian Bitters to create the perfect ‘mix’ - cocktails, moments, occasions and the flavours. We worked with our client Yakusan to help create a look for Australian Bitters that uses bold visual cues to bring the ‘mix’ to life. 

Putting Yakusan’s creative direction into action, our team created a series of 9 videos during a one day shoot that were short and punchy, bright, bold and colourful to inspire consumers to recreate these cocktails that all included a splash of Australian Bitters.v

Client: Yakusan
Creative Director: Arun Surendran
Producer: Ebony Morrison
Director:  Jack Toohey
Director of Photography: Jack Single
Editor / Motion Artist: Kath Thomas
Photographer: James Tarbotton
Set Stylist: Aislin Adams-Ward
Gaffer: Alan Fraser

Sure Studios stands on Gadigal Land. We acknowledge the Gadigal people of the Eora Nation as the Traditional Custodians of the Country we work on today. We recognise their continuing connection to the land, waters and culture. We thank them for protecting this coastline and its ecosystems since time immemorial and acknowledge that they have never ceded sovereignty. We pay our respects to Elders past and present, and extend that respect to all First Nations people.