Australian Bitters - Cocktails
September, 2021
Social-first video content detailing classic cocktail recipes with the inclusion of Australian Bitters.
Australian Bitters’ recent campaign Splash in Australian Bitters spoke to the functional versatility of the product - that you only need to splash in Australian Bitters to create the perfect ‘mix’ - cocktails, moments, occasions and the flavours. We worked with our client Yakusan to help create a look for Australian Bitters that uses bold visual cues to bring the ‘mix’ to life.
Putting Yakusan’s creative direction into action, our team created a series of 9 videos during a one day shoot that were short and punchy, bright, bold and colourful to inspire consumers to recreate these cocktails that all included a splash of Australian Bitters.
Yakusan
Strategy, Creative & Project Management
Ebony Morrison
Producer
Arun Surendran
Creative Director
Jack Single
DOP
Kath Thomas
Editor / Motion Graphics
James Tarbotton
Photographer
Jack Toohey
Director
Aislin Adams-Ward
Set Stylist
Alan Fraser
Gaffer
Sure Studios stands on Gadigal Land. We acknowledge the Gadigal people of the Eora Nation as the Traditional Custodians of the Country we work on today. We recognise their continuing connection to the land, waters and culture. We thank them for protecting this coastline and its ecosystems since time immemorial and acknowledge that they have never ceded sovereignty. We pay our respects to Elders past and present, and extend that respect to all First Nations people.