Australian Bitters

Social-first video content detailing classic cocktail recipes with the inclusion of Australian Bitters.

Australian Bitters’ recent campaign Splash in Australian Bitters spoke to the functional versatility of the product - that you only need to splash in Australian Bitters to create the perfect ‘mix’ - cocktails, moments, occasions and the flavours. We worked with our client Yakusan to help create a look for Australian Bitters that uses bold visual cues to bring the ‘mix’ to life.

Putting Yakusan’s creative direction into action, our team created a series of 9 videos during a one day shoot that were short and punchy, bright, bold and colourful to inspire consumers to recreate these cocktails that all included a splash of Australian Bitters.v

Client: Yakusan
Creative Director: Arun Surendran
Producer: Ebony Morrison
Director: Jack Toohey
Director of Photography: Jack Single
Editor / Motion Artist: Kath Thomas
Photographer: James Tarbotton
Set Stylist: Aislin Adams-Ward
Gaffer: Alan Fraser

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