Australian Bitters

Australian Bitters - Cocktails

September, 2021

Social-first video content detailing classic cocktail recipes with the inclusion of Australian Bitters.

Australian Bitters’ recent campaign Splash in Australian Bitters spoke to the functional versatility of the product - that you only need to splash in Australian Bitters to create the perfect ‘mix’ - cocktails, moments, occasions and the flavours. We worked with our client Yakusan to help create a look for Australian Bitters that uses bold visual cues to bring the ‘mix’ to life. 



Putting Yakusan’s creative direction into action, our team created a series of 9 videos during a one day shoot that were short and punchy, bright, bold and colourful to inspire consumers to recreate these cocktails that all included a splash of Australian Bitters.


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Yakusan
Strategy, Creative & Project Management


Ebony Morrison
Producer


Arun Surendran
Creative Director


Jack Single
DOP


Kath Thomas
Editor / Motion Graphics


James Tarbotton
Photographer




Jack Toohey
Director

 


Aislin Adams-Ward
Set Stylist


Alan Fraser
Gaffer

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