Elastoplast Rigid Strapping Tape
March, 2022
Elastoplast, innovators of high quality product solutions that aid the care and prevention of injuries, engaged Sure Studios to create a compelling suite of video and photo creative for their hero product; Rigid Strapping Tape.
We approached this content with the clients’ 3 goals in mind:
- Driving expertise and relevancy through demonstrating high product quality
- Highlighting the superior technology and quality of materials to communicate a consumer message that resonates and instills confidence
- Gets sport enthusiasts to feel confident that they can keep moving, playing and exercising by switching to Elastoplast products
To bring to life the usage occasion around the “weekend athlete”, we featured two sports - AFL and dancing, to highlight the versatility and durability of the product. By showcasing the contrast between the high intensity of AFL with the fluidity of dancing, we were able to drive home the messaging around the quality of the product.
Working with a 3D animator, we were able to get a macro view of the product in order to shine a spotlight on the technology that sets Elastoplast products apart from its competitors. By incorporating 3D, we showcased the expert technology behind Rigid Strapping Tape so as to make consumers feel confident that they are purchasing a trusted brand.
To top it off, our in-house producers created a custom track to make the content feel even more dynamic. It is also an absolute ear worm (helloooo ad recall!).
Elastoplast (Via Genero)
Client
Ebony Morrison
Producer
Kirsten Muller
Account Director
Arun Surendran
Director / Creative Director
Kath Thomas
1st AD
James Tarbotton
Photographer
Marcus Sternecker
2nd AC
Eric Cech
Lighting Assist #1
Lacey Bilger
Talent
Jonah van Wachem
Talent
Jack Toohey
Executive Creative Director
Alan Fraser
Gaffer
Richard Hawkins
Lighting Assist #2
Kieran Benson
Talent
James Thomas
Talent
Jack Single
DOP
Joe Bruneteau
Grip
Joshua Cameron
3D Animation
Alex Higgs
Talent
Danny Clayton
Voiceover Artist
Steph Furdek
1st AC
Aaron Ashwood
Grip Assist
Lizzy Donnelly
Physiotherapist
George Cowan
Talent
Ebony Morrison
Original Music
Sure Studios stands on Gadigal Land. We acknowledge the Gadigal people of the Eora Nation as the Traditional Custodians of the Country we work on today. We recognise their continuing connection to the land, waters and culture. We thank them for protecting this coastline and its ecosystems since time immemorial and acknowledge that they have never ceded sovereignty. We pay our respects to Elders past and present, and extend that respect to all First Nations people.