elastoplast

Elastoplast Rigid Strapping Tape

March, 2022

Elastoplast, innovators of high quality product solutions that aid the care and prevention of injuries, engaged Sure Studios to create a compelling suite of video and photo creative for their hero product; Rigid Strapping Tape.

We approached this content with the clients’ 3 goals in mind:

  • Driving expertise and relevancy through demonstrating high product quality
  • Highlighting the superior technology and quality of materials to communicate a consumer message that resonates and instills confidence
  • Gets sport enthusiasts to feel confident that they can keep moving, playing and exercising by switching to Elastoplast products

 To bring to life the usage occasion around the “weekend athlete”, we featured two sports - AFL and dancing, to highlight the versatility and durability of the product. By showcasing the contrast between the high intensity of AFL with the fluidity of dancing, we were able to drive home the messaging around the quality of the product. 


Working with a 3D animator, we were able to get a macro view of the product in order to shine a spotlight on the technology that sets Elastoplast products apart from its competitors. By incorporating 3D, we showcased the expert technology behind Rigid Strapping Tape so as to make consumers feel confident that they are purchasing a trusted brand. 



 

 

To top it off, our in-house producers created a custom track to make the content feel even more dynamic. It is also an absolute ear worm (helloooo ad recall!).


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Elastoplast (Via Genero)
Client


Ebony Morrison
Producer


Kirsten Muller
Account Director


Arun Surendran
Director / Creative Director


Kath Thomas
1st AD


James Tarbotton
Photographer


Marcus Sternecker
2nd AC


Eric Cech
Lighting Assist #1


Lacey Bilger
Talent


Jonah van Wachem
Talent




Jack Toohey
Executive Creative Director


Alan Fraser
Gaffer


Richard Hawkins
Lighting Assist #2


Kieran Benson
Talent


James Thomas
Talent

 


Jack Single
DOP


Joe Bruneteau
Grip


Joshua Cameron
3D Animation


Alex Higgs
Talent


Danny Clayton
Voiceover Artist


Steph Furdek
1st AC


Aaron Ashwood
Grip Assist


Lizzy Donnelly
Physiotherapist


George Cowan
Talent


Ebony Morrison
Original Music

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