Crust x Milky Lane "In Burgers We Crust"

In Burgers we Crust! A cry that came to mind while devising how to bring a collaboration between Crust and Milky lane to life - A suite of epic products that needed scaled up content to match.

So, with our friend and TikTok star Alistair in mind, we wrote a tongue in cheek reimagining of such a union. Creating an innovator so inspired, so emboldened in self belief - who would resist following The Flavour Saviour down his path?

Inspired by the grandeur of vintage Apple ads and our societal obsession with egocentric billionaire entrepreneurs, our campaign (and campaigner) was born.

Client: Crust, Milky Lane (via Poem Group)
Executive Creative Director + Director: Jack Toohey
Creative Director + 1st AC: Arun Surendran
Producer: Annabelle Kablean
Director of Photography: Jack Single
1st AD: Kath Thomas
2nd AC: Markus Sternecker

Runner: Lydia Zhou
Gaffer: Matt Willis
Food Stylist: Meg Yonson
Sound Design + Grade: James Tarbotton
Talent: Alistair Fawcus, Peter Augoustis (Crust Founder), Christian Avant (Milky Lane Founder)

Sure Studios stands on Gadigal Land. We acknowledge the Gadigal people of the Eora Nation as the Traditional Custodians of the Country we work on today. We recognise their continuing connection to the land, waters and culture. We thank them for protecting this coastline and its ecosystems since time immemorial and acknowledge that they have never ceded sovereignty. We pay our respects to Elders past and present, and extend that respect to all First Nations people.

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