Xbox x NAIDOC Week
In July '23, we snapped the incredible collab between Naarm-based, First Nations artist Rubii Red & Xbox ANZ in celebration of NAIDOC week and this year’s theme ‘For Our Elders’.
Head to the Rubii's page? for more information on the design, charity auction and to see more of her wonderful art
Client: Xbox ANZ (via Pulse/Ogilvy PR)
Photographer: James Tarbotton
Sure Studios stands on Gadigal Land. We acknowledge the Gadigal people of the Eora Nation as the Traditional Custodians of the Country we work on today. We recognise their continuing connection to the land, waters and culture. We thank them for protecting this coastline and its ecosystems since time immemorial and acknowledge that they have never ceded sovereignty. We pay our respects to Elders past and present, and extend that respect to all First Nations people.