Leveraging the multilingual audience of SBS, Service NSW wanted to shine a light on how a diverse range of Aussie families are getting the "little wins" to tackle the rising cost of living.
Working in tandem with SBS and Service NSW, we developed a series of bi-lingual video advertorials depicting how multicultural Australia is handling the current economic climate. Focusing on the "little wins" of Mandarin and Arabic-speaking families, genuine stories of togetherness and financial responsibility were born.
Living on the SBS website, the two advertorials were supplemented by TVC cutdowns that played across the broadcasters channels - all of which featuring both english and in-language subtitles to speak to their respective audiences.
Client: NSW Government (via SBS)
Executive Creative Director: Jack Toohey
Creative Director + Director: Arun Surendran
Producer: Jai Chouhan
Production Coordinator: Annabelle Kablean
Director of Photography: Jack Toohey
1st AD: Alessandro Zotti
2nd AD: Rosie Byrne
1st AC: Markus Sternecker
Gaffer: Alan Fraser
Sound: James Tarbotton
Grade: Julien Chichignoud
MUP: Holly Rayner, Kristin Zinghini