Providoor Launch Campaign

With three weeks from ideation to delivery, we created an entire suite of assets launching the new Providoor platform. Not only did the content need to look great, but had to have the flexibility to be optimised for performance marketing.

We're talking about a hero video, 50x social cuts, lifestyle and talent photography PLUS food photography of both the frozen and ready-to-eat range.

The results were delicious.

150+ asset variations created

23% average view duration (industry avg. 10%)

80% conversion attribution

2.4x CPA reduction

Client: Providoor
Agency Partner: So Shall We
Director: Annabelle Kablean
Executive Producer: Steven Farrer
Director of Photography: Markus Sternecker
Photography: James Tarbotton
1st AC: Callum Duddington
Gaffer: Deniz Celik
Best Boy: Kaan Cansiz
Sound Recordist: Jo Dutallis

HMUA: Kristen Zinghini
Video Edit: Kelly Searancke
Colour Grade: Julien Chichingoud
Sound Design/Mix: James Martell
Location: La Botanique
Talent: Matt Preston, George Calombaris, Manu Feildel, Gary Mehigan, Luke Nguyen, Anna Polyviou, Silvia Colloca & Justin Narayan
Talent Management: Talentink AUS

Sure Studios stands on Gadigal Land. We acknowledge the Gadigal people of the Eora Nation as the Traditional Custodians of the Country we work on today. We recognise their continuing connection to the land, waters and culture. We thank them for protecting this coastline and its ecosystems since time immemorial and acknowledge that they have never ceded sovereignty. We pay our respects to Elders past and present, and extend that respect to all First Nations people.

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