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It’s always exciting when major brands like Square use their platform to tell local stories - even better when the story involves incredible food!


We worked with Square and the team at Koi to develop a suite of assets telling the story of Reynold Poernomo’s family and background and show off his vision and ideation process - highlighting just how passionate, focused and creative he is with his work.

We created the content Square Australia's socials, including some quick and easy TikTok tutorials with tips straight from Reynold himself as well as a cinematic (literally, it's being played in cinemas) showcase to shine a light on the experience, atmosphere and recipes you’ll find at Koi and how they use Square for faster and easier payments - so they can concentrate on what they do best - creating beautiful experiences.

Client: Square
Executive Creative Director: Jack Toohey
Creative Director + Director: Arun Surendran
Producer: Ebony Morrison
Production Coordinator: Annabelle Kablean
Director of Photography: Jack Single
1st AD: Kath Thomas

1st AC: Rosie Byrne
Photographer: April Ferguson
Gaffer: Nik Damianakis
James Tarbotton
Grade: Julien Chichignoud