2020 - present
Our on-going client, Huggies, challenged us to create a collection of social videos that highlighted the benefits of Huggies Ultra Dry range.
In a world that is so quick to make parents question their choices for their babies, Huggies wanted to reassure them that they are making the right decisions when it comes to choosing nappies that are the best for their baby’s skin and comfort.
To achieve this, we delivered individual awareness assets for each benefit of the Huggies Ultra Dry nappies. We combined fun-loving candid and realistic moments involving a parent and their bub, with dynamic/interactive graphics highlighting the benefit of Huggies Ultra Dry Nappies and Pants. With the content being used for social ads only, we created with this in mind and filmed everything vertically to guarantee all elements were maximised in these specs; rather than filming in landscape and cropping in post-production.
Director of Photography
Editor / Motion Graphics
130-132 Oxford St,
Darlinghurst - 2010
We pay our respects to the Gadigal people of Eora Nation. We acknowledge the Australian Aboriginal and Torres Strait Islander peoples as the first inhabitants of the nation and the traditional custodians of the lands where we live, learn and work.