Huggies

2020 - present

Our on-going client, Huggies, challenged us to create a collection of social videos that highlighted the benefits of Huggies Ultra Dry range.

In a world that is so quick to make parents question their choices for their babies, Huggies wanted to reassure them that they are making the right decisions when it comes to choosing nappies that are the best for their baby’s skin and comfort.

To achieve this, we delivered individual awareness assets for each benefit of the Huggies Ultra Dry nappies. We combined fun-loving candid and realistic moments involving a parent and their bub, with dynamic/interactive graphics highlighting the benefit of Huggies Ultra Dry Nappies and Pants. With the content being used for social ads only, we created with this in mind and filmed everything vertically to guarantee all elements were maximised in these specs; rather than filming in landscape and cropping in post-production.

Arun Surendran
Director

Jack Single
Director of Photography

Ebony Morrison
Producer

Jack Toohey
Asisstant Director

James Tarbotton
Photographer

Tomas Keyes
Gaffer

Alicia Scott
Production Assistant

Olympia Henshaw
Editor / Motion Graphics

Andie Wheeler
Stylist

Rhiannon Bice
Nurse

Sure Studios stands on Gadigal Land. We acknowledge the Gadigal people of the Eora Nation as the Traditional Custodians of the Country we work on today. We recognise their continuing connection to the land, waters and culture. We thank them for protecting this coastline and its ecosystems since time immemorial and acknowledge that they have never ceded sovereignty. We pay our respects to Elders past and present, and extend that respect to all First Nations people.

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