A recipe for success: 'healthytasty' with Chefgood.

There is a dilemma that most households struggle with everyday when preparing their meals. Do I eat tasty? Or do I eat healthy?

We were thrilled to partner with CRATER and DO. Agency to introduce the solution - 'healthytasty' by Chefgood.

Our mission was to craft a TVC to show consumers that you can eat healthy and actually delicious food, thanks to Chefgood.

The result? An engaging (and funny) advert following a young couple’s struggle to find lunch and dinner options that truly satisfy them both - that is until Chefgood comes to the rescue, of course.

We created a suite of assets; exporting 15 different versions of our 30s hero edit and two 15s cutdowns - heroing both the dinner and lunch options available, and the different discount codes attached to the campaign.

Hopefully you've spotted the satay chicken on Channel 7? Or pehaps the lasagna on Channel 9? Either way you'll see something 'healthytasty' on your screens soon enough!

Agency: DO. Agency
Client: Chefgood
EP: Steven Farrer
Director: Cameron March
AD: Annabelle Kablean
Director of Photographer: Sean Ryan
1st AC: Rhys Nicholson
2nd AC: Kotaro Sato
Gaffers: Deniz Celik, Oscar Dewis, Kaan Cansiz
Sound Op: Jo Dutaillis

Grip: Kris Wallis
Grip assist: Rob Birtles
Production Designer: Kerrie van Lambaart
Production Design Assist: Chris Sidwell
BTS, Production Design Assist: Yewande Willis
Food Stylist: Trish Heagerty
Hair and Make Up: Kristen Zinghini
Runner: Jessica Nguyen
Talent: Elyse Phelan, Scott Rogers

Sure Studios stands on Gadigal Land. We acknowledge the Gadigal people of the Eora Nation as the Traditional Custodians of the Country we work on today. We recognise their continuing connection to the land, waters and culture. We thank them for protecting this coastline and its ecosystems since time immemorial and acknowledge that they have never ceded sovereignty. We pay our respects to Elders past and present, and extend that respect to all First Nations people.

Privacy Policy